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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Social Media Marketing Podcast

CHAPTER

How to Overcome and Manipulate People

Everybody's brain works in the same way. We have little small nuances that are different because of how we've been brought up or cultural differences. But from a decision making perspective, the same parts of the brain are controlling the same different parts of that decision. And that works for everybody across the board. So when you understand that, you create more effective marketing.

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