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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Social Media Marketing Podcast

CHAPTER

How to Market to Unaware People

There are people listening right now who work for businesses or offer services that the world doesn't know they need yet. This is probably the hardest stage, because the brain's not paying attention. Your job when you are marketing to unaware people is to take them to the next step. It is to provide the thing that helps people realize that they have a problem.

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