How to Be a Successful Demand Generation Leader

Michael Stelsner: What I'm learning from you today is that once the price enters the equation, people feel like they just got sick to their stomach. And what's cool is that there's things we can do and we've just scratched the surface of what's possible with neuroscience and marketing. Kenda McDonald: Preferred social is Twitter, even though I'm not 100% active,. Twitter and LinkedIn, you've got to do LinkedIn, right? Because we're in business.