How to Be a Problem-Aware Marketer

When people are problem aware, you kind of hinted at it a little bit. You want to focus directly on the questions that people are asking and we don't need to go any further than that. We try and be clever with our titles for blog posts at Problemware. Don't bother because the audience is keying very specifically into a problem. And we want to flag that problem and we want to show it to them and be like, we have the answer to this.