How to Preempt Behavior in Your Content

Criminal profiling is looking at behavior and going because you have displayed this behavior, you fit in this box. In marketing, we're looking at the fact that someone is problem aware and that we are answering that question. So yes, stick with the questions. Still, at some point, you got to introduce the solution in this problem where stage when you're educating people, right? Because otherwise, if you don't, they'll say thank you very much.