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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Social Media Marketing Podcast

CHAPTER

The Awareness Stage of Marketing

Eugene Schwartz was an advertiser back in the 1970s. He wrote a fantastic book called Breakthrough Advertizing. And it was all about how he discovered that there were these different stages that different types of ads were appropriate for different stages. We actually utilize Eugene Schwartz's stages of awareness. At each and every single one of those stages, our behavior is very, very different.

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