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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Social Media Marketing Podcast

CHAPTER

How Starbucks Piggybacked Off of Baristas

When Spreso first went to market, nobody knew they needed coffee instantly. So how did they increase the reward activation when they have a non problem or audience and unaware audience? They were super clever. They piggybacked off of baristas in order to take their marketing to the next level.

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