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Neuroscience and Marketing: How to Hack the Buyer’s Brain

Social Media Marketing Podcast

CHAPTER

How to Answer Everyone's Questions in Video or Articles

Kenda: We have two systems that we used to understand the world around us. One system is in control most of the time and the other system is not. So when you are answering questions, you are highlighting to the brain very clearly this is the content that you need. You're getting away with a whole bunch of fluffs without all that higher reward activation. It's absolutely a phenomenal way to create content answering people's questions.

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