The Animalz Content Marketing Podcast

Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

May 18, 2021

51:10

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Episode notes

Introduction

4min

How to Be a Product-Led Content Marketer

3min

How to Create Product-Led Content

2min

The Importance of Product-Led Content in Marketing

3min

The Power of the Marketing Funnel

3min

The Importance of Product-Led Content

2min

How to Prioritize Keywords for Content Marketing

3min

How to Create a Successful Content Marketing Program

2min

How to Sell Software to Non-Product Companies

2min

10.

How to Make Old Content Work Harder

5min

11.

How to Distribute Your SEO Article

3min

12.

How to Write an SEO Optimized Article

2min

13.

The Importance of Bringing Expertise to Your Writing

2min

14.

The Law of the Instrument: How to Elevate Your Career and Thinking

3min

15.

The Importance of Critical Thinking in Content Marketing

2min

16.

The Importance of Beautiful Writing

2min

17.

How to Choose Between Different Careers Effectively

2min

18.

The Importance of Metaphors in Marketing

3min

19.

How to Be Contrarian in Content Marketing

4min

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.

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Hosts

Dr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.
Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.

Mentioned in the Episode

Fio's newsletter, contentfolks
Fio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized) Approach to Content
Examples of product-led content
Ahref's free course, Blogging for Business
Animalz's article, Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
Animalz's article, You’re a Content Marketer, Not a Writer

Connect

Connect with Fio on Twitter and LinkedIn
Connect with Ryan on Twitter and LinkedIn

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