Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
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The Importance of Metaphors in Marketing
I have a lot against killing birds in general and also metaphorically. When we're talking about, you know, being a tactician versus being a strategist, a lot of good books about strategy actually are about the strategy of war. I think I just I'm terrible at thinking on my feet. Maybe it's my Italian background. The point is, I realized there in the end that I was using some seriously aggressive language to communicate a sense of success and achievement. So, that's where the story of the pigeons or the birds comes from.
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