The Animalz Content Marketing Podcast cover image

Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

The Animalz Content Marketing Podcast

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How to Be a Product-Led Content Marketer

I think 85% of blog posts I read do not take a product-led approach. Sometimes it's possible that content teams are maybe scared of appearing to salesy or to push it. So yeah, I call it a very underutilized tactic because not many people are doing it. And I think the ones who are already in a position of advantage compared to the competition.

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