Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
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The Importance of Product-Led Content
I think that was the understanding back then with this hard-gerability score was there was an unspoken agreement that we would try to feature the product in everything with it. So for example, we would showcase the surveys that we use to run internally while using the product. But actually, you just kept adding value for people who were coming there with a question or looking for inspiration. There was always, always a way of bringing hot-ger back, which I think was also the fun of it because yeah, it's allowed you to really explore small and obscure use cases. And one thing I love about product-led content as well, I think a lot about this idea that it's
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