Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
How to Create Product-Led Content
I think whether or not it feels salesy, that probably boils down to upstream problems, which is the actual choice of topic in the first place. I guess the way around that is actually being more selective over what you write and choosing topics where you can naturally include the product because maybe the topic is about the product to begin with. Yeah. So when I was working at HODRA, I had a system to create product-led content. And actually, I will not credit myself at all. I created a trifs, the SEO tool for coming up with it. It's a score from zero to three that you can apply to every content idea that comes into your pipeline.
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