I think whether or not it feels salesy, that probably boils down to upstream problems, which is the actual choice of topic in the first place. Because I imagine a lot of the articles I used to write when you're thinking, myopically, about what has the most traffic, what can I rank the most highly for? If you do try and labor the product in, it does not work. And it does feel salesy because you are trying to put the old square peg into the round-up how the product in. I guess the way around that is actually being more selective over what you write and choosing topics where you can naturally include the product because maybe the topic is about the product to begin with. Yeah.

So when I was working at HODRA, I had a system to create product-led content. And actually, I will not credit myself at all. I created a trifs, the SEO tool for coming up with it. They used what they call, I think, a business potential or a business impact score. And it's a score from zero to three that you can apply to every content idea that comes into your pipeline whereby you give it a score of zero if there is, like you were just saying, no way to mention your product in a natural way unless you're really trying to force it in. And three on the other end is the entire narrative can hinge around the product. You can weave it in seamlessly because you're actively using the product to solve a problem to demonstrate an action or something. So at HODRA, I called it the HODGERRability Score or the HODGERRability Factor. So for every piece that came my way, I used to ask how HODGERRable is this on a scale from zero to three, meaning how much of the product can I show in action, how integral is the product to the solution or the problem, how can I showcase it in the best possible way. And then you would then naturally start gravitating towards your twos and your threes and perhaps leave behind the zero and the ones which are the ones you're talking about where there is no real way to weave in the product and you shouldn't because otherwise it's just coming out as forced. And that's where it comes out as actually salesy and trying too hard because it's not a natural part of the story.