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Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
The Importance of Bringing Expertise to Your Writing
It's very easy to almost limit your horizon by using keyword research tools at the expense of everything else. There are loads of questions that people can't easily formulate or realizations they haven't had. And yeah, in a lot of cases, even if there's only 10 people searching it, if you can reach those 10 people and they want to become your customer as a result of it, totally worthwhile doing that as well.
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