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Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
How to Create a Successful Content Marketing Program
One of the biggest problems I see companies deal with with content marketing is a kind of lack of granularity into the goals they want to achieve. So many companies build loads of traffic and just kind of hope that customers will result for it. And they're actually completely different objectives in a lot of cases. The type of content that's best suited to each won't actually do both as well as it possibly could do.
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