The Animalz Content Marketing Podcast cover image

Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

The Animalz Content Marketing Podcast

CHAPTER

How to Sell Software to Non-Product Companies

I think in theory, yes. There are ways of showing the value that you add tangibly and practically. As an agency you have a lot of clients in so you can measure success across different verticals and industries. I think that's another way of thinking about product. It doesn't have to be a product as in software. It can also be your service and the addedvalue that you add on top of that.

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