AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
How to Make Old Content Work Harder
I think as content marketers, we have this innate recency bias where we're so obsessed with content creation and what's coming up on the calendar. I think you can also just take some content that already exists and maybe ranks well or does well and try to apply a product led layer on top of it. For most companies, content marketing is not a charitable act. It's important to put value out into the world, but it has to pay a return in some capacity. And that must come from product revenue.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode