Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
How to Make Old Content Work Harder
I think as content marketers, we have this innate recency bias where we're so obsessed with content creation and what's coming up on the calendar. I think you can also just take some content that already exists and maybe ranks well or does well and try to apply a product led layer on top of it. For most companies, content marketing is not a charitable act. It's important to put value out into the world, but it has to pay a return in some capacity. And that must come from product revenue.
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