21min chapter

Capitalmind Podcast cover image

The fight between the Dollar and the Rupee

Capitalmind Podcast

CHAPTER

How to Distribute Your SEO Article

SEO is a distribution channel in and of itself. If you optimize an article to perform well in search, you're preventing it from performing well in other channels because you're optimizing for completely different criteria. Hodger wanted its content to radically stand out from everything else. So we didn't just want it to rank, we wanted to rank and be different and be click worthy and be shareable because of some added value.

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