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Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
How to Distribute Your SEO Article
SEO is a distribution channel in and of itself. If you optimize an article to perform well in search, you're preventing it from performing well in other channels because you're optimizing for completely different criteria. Hodger wanted its content to radically stand out from everything else. So we didn't just want it to rank, we wanted to rank and be different and be click worthy and be shareable because of some added value.
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