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Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
The Importance of Product-Led Content in Marketing
Product-led content can work both in the acquisition sense and in the retention one. The same piece of content can actually work for really different audiences, which again is a controversial thing to say. And even if you didn't create that framework, you did brand it, which I think is 80% of a market's job anyway. So calling it HODGERRanything is a big tick in that column.
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