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Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
The Power of the Marketing Funnel
The classic linear A to B to C marketing funnel doesn't work for self-serve or virtually any other SaaS company. So the way we've started to think a bit more about it is just have content for each stage of that process. It works really well in a product-led approach because you're targeting jobs to be done rather than specific stages of awareness or persuasion.
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