Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
The Animalz Content Marketing Podcast
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The Law of the Instrument: How to Elevate Your Career and Thinking
Cheryl: I was just reflecting back on my early days at HODJAR, where I was brought in as a content marketer and I specialized in the written word. So to me, blogs at the time were a solution to everything. And so I was like, well, we don't have a blog, clearly we need one,. Which is a very, very naive way to think about content and content marketing. Cevallos: A lot of the time, content marketers tend to think in terms of tactics before taking a step back and starting from a more strategic approach.
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