First Principles Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities
13 snips
Sep 8, 2022 AI Snips
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Episode notes
Building Trust
Nithin Kamath describes Zerodha's relationship with customers as akin to a marriage, where trust is built over time. He emphasizes that this trust is more valuable than immediate revenues.
From Lifestyle Business to Major Success
Initially, Nithin thought Zerodha would be a lifestyle business with only a few customers. He reflects on how their success exceeded expectations and led to the current scale.
Look for Latent Demand
Nithin suggests that entrepreneurs should search for latent demand where customers seek value through inefficient processes. Recognizing this can lead to successful product development.