2min chapter

First Principles cover image

Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities

First Principles

CHAPTER

How Do You Add Value to Zero as a CEO?

I was a trader first, I've interacted with traders and then I kind of get the business quite okay. So I think I think I get the overall context, which means I can think longer term versus shorter term. If we had to spend as much money as our competition has spent in acquiring users, we wouldn't be a profitable startup today. These are 65 like like people who probably are talking about their other to their friends and family that's a lot more valuable than any money you can generate out of them.

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