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Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities

First Principles

CHAPTER

How Do You Add Value to Zero as a CEO?

I was a trader first, I've interacted with traders and then I kind of get the business quite okay. So I think I think I get the overall context, which means I can think longer term versus shorter term. If we had to spend as much money as our competition has spent in acquiring users, we wouldn't be a profitable startup today. These are 65 like like people who probably are talking about their other to their friends and family that's a lot more valuable than any money you can generate out of them.

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