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Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities

First Principles

CHAPTER

Investing in Companies That Are Growing Faster Than Inflation

Inflation is essentially how much value of your money you're depreciating every year. So the only way to be able to do it is by investing in companies that are growing faster than inflation. Most of our customers don't even know that we have a loan against securities business, because we even take a declaration from the customer that he'll not use the money towards trading more. But we kind of have realized that there's no way of stopping it.

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