Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities
First Principles
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Kite - A FinTech Firm
In 2015, we launched our in house web and mobile app called kite. It was a very minimalistic, more apple-like and, you know, not blackberry-like. We also had by then, like I said, four, five years of credibility built up. And with kite, we were very confident that the larger investing audience would like a product as well. In 2015, December, we went zero brokerage for equity investing because until then, we were charging commissions.
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