First Principles cover image

Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunities

First Principles

CHAPTER

Undersell Overdeliver

Underselling is just not for your investor, but I think you also need to kind of undersell over-deliver for people who kind of join you. It was very hard over the last two years, right, because like, you know, I look at people starting businesses now and I'm like, dude, how do you even hire good folks? "It's just became so transactional of sorts," he says.

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