Down To Chat

S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey

Jul 14, 2022

01:11:57

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Highlights

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Episode notes

What Makes You a Fantastic Marketer?

01:34

Is SMS Going to Be a Good Channel?

03:45

DTC Performance Marketing - Is the Quiz a Better Option?

04:50

Introduction

2min

What Are You Drinking Today?

2min

Ollie Pop Lip Balm

2min

Slinging Mascara - The Story of How Cody and I Met

2min

Retention Marketing - Is That a Good Thing?

5min

What Makes You a Fantastic Marketer?

2min

DTC Performance Marketing - Is the Quiz a Better Option?

5min

DTC Marketers Are Quivering, Because We Don't Have KPIs

5min

Is Your Brand Talking to You?

4min

10.

Can Segmentation Really Increase Revenue?

5min

11.

WTF Launch Strategy - Spill the Key

5min

12.

Swag.com - The Most Exciting Thing About Swag

4min

13.

Email Marketing - Is Your List Growing?

2min

14.

Should We Send to the Whole List?

3min

15.

What's Your Feeling on Exclamation Points?

5min

16.

Is MMS Worth It?

3min

17.

SMS Conversion Attribution - I Hate It

5min

18.

SMS Is an Intimate Channel

2min

19.

Is SMS Going to Be a Good Channel?

4min

20.

SMS Marketing

2min

21.

I'm Plug Free, I've Been Plug Free. I'll Plug the Newsletter.

3min

In episode four of Down To Chat DTC, Joanne chats with us about unconventional retention strategies, segmentation, and how we all met and ended up working together at JRB.

This podcast is brought to you by Swag.com and Wayflyer.

Get 10% off your first order at Swag.com with promo code DTC10.
Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.

Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Joanne: https://twitter.com/itsjoannecoffey

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