S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey

1

Introduction

00:00 • 2min

2

What Are You Drinking Today?

01:41 • 2min

3

Ollie Pop Lip Balm

03:15 • 2min

4

Slinging Mascara - The Story of How Cody and I Met

05:07 • 2min

5

Retention Marketing - Is That a Good Thing?

07:35 • 5min

6

What Makes You a Fantastic Marketer?

13:02 • 2min

7

DTC Performance Marketing - Is the Quiz a Better Option?

14:36 • 5min

8

DTC Marketers Are Quivering, Because We Don't Have KPIs

19:26 • 5min

9

Is Your Brand Talking to You?

24:12 • 4min

10

Can Segmentation Really Increase Revenue?

28:15 • 5min

11

WTF Launch Strategy - Spill the Key

32:58 • 5min

12

Swag.com - The Most Exciting Thing About Swag

38:24 • 4min

13

Email Marketing - Is Your List Growing?

42:31 • 2min

14

Should We Send to the Whole List?

44:56 • 3min

15

What's Your Feeling on Exclamation Points?

47:47 • 5min

16

Is MMS Worth It?

52:52 • 3min

17

SMS Conversion Attribution - I Hate It

55:51 • 5min

18

SMS Is an Intimate Channel

01:00:47 • 2min

19

Is SMS Going to Be a Good Channel?

01:03:02 • 4min

20

SMS Marketing

01:06:47 • 2min

21

I'm Plug Free, I've Been Plug Free. I'll Plug the Newsletter.

01:09:15 • 3min