Can Segmentation Really Increase Revenue?

Cody: Segmenting is a win-win. It gives people an amazing customer experience, but it also ensures that our revenue per recipient, you know, people don't love that metric, whatever metric you use, is as high as possible. How we segment is totally different than I think what most people talk about," he says. "It's the little things that you've just put yourself in the shoes of the customer and you think how can I make this experience the best"