What's Your Feeling on Exclamation Points?

MMS recently unlocked some really cool conversion rate changes in our pop up. We ran an ABC test on attentive and the first question said, what is your skin type? And my high, my hypothesis was free shipping over 85 is going to win hands down. It's simple, easy for people to put in their email. They don't have to click two different buttons. And we're going to get their email phone number. When I saw the conversion rates, it was skin type question one hands down by a lot, actually. So yeah, now we can take that data,. we can edit our welcome series and talk to people and recommend them different products than they might normally have gotten in