
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
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Email Marketing - Is Your List Growing?
When I was doing emails and we were just doing your typical clavio engaged 90, we were getting it a lot more. We're probably sending to less people because our list has grown so much. You know, we use wonderment. So anybody who has an open ticket, so through gorgeous, we're excluding them. And then I exclude those people for receiving more generalized campaigns. That also helps with that personalization.
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