DTC Marketers Are Quivering, Because We Don't Have KPIs

Cody: I think very small businesses often hire B players and they push them into a corner with a bunch of KPIs to be like, if you don't pull this amount of money out of email, you're getting fired. Eli: We talk about often is hiring A players, giving them this broader vision of here's where the business needs to be. And your channel needs to have a very, very core, you know, push in that. The reason why we work so well together is because we bounce all these ideas off of each other.