S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
Down To Chat
SMS Marketing
Joanne: I think it depends on what people are opting into. She says brands like to pitch SMS is like, get 20% off, sign up to our SMS. And then three weeks later, they're they go on an entirely different tangent. "It's so much more fun to have these engaging conversations with your customers on SMS," she says.
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