Should We Send to the Whole List?

I'm huge on divider delivering like the right message at the right time, but not saying it just giving them timely communication that fits where they are and their buyers journey. And I think there's times we can say you could say, Hey, we haven't seen you in a while. But I think often it's just giving them the right things instead of saying as a post purchase,. You're gonna love this. Just give them this. They don't have to know it, you know, just give them this," she said. "You always call me on it. I like to tell instead of show"