DTC Performance Marketing - Is the Quiz a Better Option?

Cody: One thing that I think we overall kind of strive for here is like a Jones road, and especially on the retention side. There's so much talk always in DTC performance marketing circles about numbers and metrics,. And that's usually how most decisions are being made. We're not just looking at revenue per recipient and conversion rates or stuff like that. But we're also trying to provide an amazing customer experience? Do I feel like this is a correct customer journey that we want to take people on? Is this on brand? Is this representing how we want people to feel about the brand? Exactly.