S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
Down To Chat
00:00
Is MMS Worth It?
Joanne: I absolutely love MMS when it's a selfie from a person and the message is coming from the person. But if you're going to put an image in there, you know, you have to have it support the copy as well. Do you feel like SMS is a little bit different than email in that it should be a little bit more relatable? "I would say so," Joanne says. 'It's a more intimate platform'
Transcript
Play full episode
