
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
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SMS Conversion Attribution - I Hate It
The platform we tested attributed any sales from the moment the SMS is queued, even if it wasn't even sent. There's there's double dipping everywhere and I think obviously looking at a GA using GUTMs like there are ways to get around that. But I think SMS attribution is kind of a mess. That's my that's my take. Yeah, what are you all agree? So little little anecdote. Joanne was reporting on some Clavio and an SMS attribution. She was talking to somebody else. Like, Hey, this email did really well. And I was like, well, when was this email sent out? Or like, was it just fortuitous timing?
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