The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

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Apr 28, 2023
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Howard Lerman
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ANECDOTE

Rome's Origin

  • Howard Lerman started Rome the day after leaving Yext.
  • The idea for Rome stemmed from the pandemic's impact on workplace productivity and connection.
ADVICE

Be Your Own Customer

  • Founders should use their own products extensively.
  • This ensures high personal standards and helps identify valuable features.
INSIGHT

Organic Growth & Experimentation

  • Rome's early customer acquisition was largely organic, driven by word-of-mouth.
  • Experimentation is key to discovering what resonates with potential users.
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