SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Evangelize Your Company Before Acquiring Customers
Howard Kurtz: My primary takeaway from what you just described is less about like all companies out there should start trying group tours. It's more that you should be experimenting and maintaining this sort of like unique approach that is differentiated for your company, he says. Kurtz: The only thing I would end on, Sam, is to always trust your gut. There's a lot of experts out there. They know what's best for them, but only did you know what'sbest for you.
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