The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of a Formal Demand-Gen Channel

There's no formal demand-gen channel except the founder of being the BDR. And one thing I learned particularly in enterprise is that the best BDRs are the most senior people because they're a phone call away and can easily meet people and the board. So I really think founders ought to think about how to construct their board and their advisors in a way that they can just make them the BDRs, he says.

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