The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Get Leads for Your Company

An advisor channel is the best way to get leads. Go for targeted advisors, particularly in certain verticals. I think are the highest ROI way to reach customers in B2B. It's not that expensive to put on a dinner. That's the secret.

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