The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Hire a 22, 23-Year-Old BDR to Generate Demand

The traditional path is that you hire SDRs to generate demand. Instead of focusing resources and money on that type of a program, get more senior advisors,. Pay them some equity. The same dollar amount, that same investment. And go after, especially by the way, one extra trick is in Europe. European executives and technology are very willing to do this kind of thing. It's an awesome takeaway.

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