The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 655: SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam On Roam's Unconventional Approach for Acquiring Their Early Customers

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Customer-Faced Conversations

At Brex, I observed Enrique, who is co CEO, basically building a startup within a startup. He was productizing the solution based off of the problem set that they were describing. And over time, he pressure tested a bit of sort of like the approach that he was planning on taking and developing the product. The customers themselves are not designing the product.

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