Howard Lerman

In this episode of CRO Confidential, Roam Founder & CEO Howard Lerman sits down with Sam Blond to talk about Roam's unconventional approach to acquiring its first customers.   Full video: https://youtu.be/dGj6VZoi0Kw   ***** What if you could prospect in a single click?And what if that click came with accurate, intent data you need to meet your goals? Meet Klarity with One-Click Prospecting by DemandScience. Let’s make your job easier. Visit demandscience.com   Sage Intacct is a powerful cloud-based financial management system that delivers automation around billing, accounting, and reporting. Voted market leaders by G2, Sage Intacct is the ideal Finance Solution to scale your business. Visit us at sage.com/uk/intacct.   SaaStr Annual will officially be back in 2023. Join 12,500 SaaS CEOs, Founders, Revenue leaders, and investors. Annual 2023 will take place September 6-8, 2023 in the SF Bay Area. Podcast listeners can use code FAVE100 to save 100 off tickets. Use FAVE100 when you buy your tickets at saastrannual2023.com *****   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8    

In this engaging conversation, Howard Lerman, Founder at Roam and Yext, shares unconventional strategies for scaling SaaS businesses. He emphasizes mastering storytelling and highlights the daring approach of live demos. Lerman criticizes one-on-one meetings as unproductive and recommends Sunday night executive meetings for effective planning. He also discusses leveraging strategic advisors and maintaining control over critical areas like product-market fit. His unique take advocates for creativity in business, allowing founders to truly embody their vision.

Howard Lerman, serial entrepreneur and CEO of Roam, shares tips for startups including 5-minute meetings, board construction, calendar zero, and more. The discussion also covers estate planning with Trust and Will, and the benefits of Sunday night executive calls.