Howard Lerman, serial entrepreneur and CEO of Roam, shares tips for startups including 5-minute meetings, board construction, calendar zero, and more. The discussion also covers estate planning with Trust and Will, and the benefits of Sunday night executive calls.
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Quick takeaways
Setting up a strong board of directors can attract investors, build credibility, and create a strong company culture.
Making more team members founders with equity incentives fosters collaboration, commitment, and a shared sense of ownership.
Deep dives
Howard Lerman on the Tips, Tricks, and Hacks of a Second Time Founder
In this podcast episode, Howard Lerman, the co-founder and CEO of Rome, shares his insights on being a second time founder. He discusses the importance of setting up a strong board of directors from the beginning, including the role of the chairman. Lerman also emphasizes the value of five-minute meetings, inspired by Teddy Roosevelt, and how they foster efficient communication and decision-making. He challenges the conventional wisdom of having only one founder and advocates for making more team members founders, providing them with equity incentives. Additionally, Lerman shares the advantages of keeping the company valuation low and explains why a Sunday night executive call can save time and improve team alignment. Lastly, he introduces Rome, a virtual office platform that replicates the benefits of in-person communication and facilitates fast and synchronous work.
Building the Right Board and Stacking it in Your Favor
Howard Lerman underscores the importance of setting up a strong board of directors from the start of a company. He advises founders to carefully consider the composition of their board and embrace the opportunity to stack it in their favor early on. Lerman shares his strategy of making influential and experienced individuals, such as Brent Saunders, the chairman of the board, highlighting the positive impact it can have on attracting investors, building credibility, and creating a strong company culture. By carefully constructing the board and leveraging the expertise of seasoned professionals, founders can set themselves up for long-term success.
The Power of Five-Minute Meetings
Lerman discusses the benefits of implementing five-minute meetings inspired by Teddy Roosevelt's leadership style. He explains that conducting focused and time-limited meetings increases efficiency and encourages concise communication. Lerman shares his experience of successfully adopting this practice at Rome, allowing him to easily connect with team members, absorb information, and make faster decisions. By optimizing meeting times and keeping conversations concise, founders can save time, create a productive work environment, and ensure that important tasks are addressed swiftly.
The Value of Making More People Founders
Lerman challenges the common belief that there should be only one or a few founders in a company. He argues that being a founder is often a result of timing and having individuals around you at a particular point in time. Lerman advocates for making more people founders and granting them founder's equity to align their commitment and create a sense of shared ownership. This approach can generate a stronger connection and commitment among team members, fostering a collaborative and motivated work environment. By recognizing the value that various individuals bring, companies can harness their collective talents and drive towards collective success.
The Advantages of Keeping Valuation Low
Lerman shares insights on the potential downsides of raising capital at high valuations. He suggests that overly high valuations may limit a company's options and hinder its long-term success. Lerman advises founders to focus on building sustainable businesses by concentrating on net retention and organic growth rather than prioritizing valuation. He explains that high net retention and customer satisfaction lead to organic growth, which reduces acquisition costs and enables lower prices. By putting customers first and focusing on long-term value, founders can create a solid foundation for their companies and achieve lasting success.
Howard Lerman is the co-founder & CEO of Roam. Howard previous built Yext, and took it public at a multi-billion dollar valuation. This conversation was recorded at the BUILD Summit in New York. In this conversation, we talk about tips, tricks, & hacks of a second time founder, 5-minute meetings, how Howard constructs the board, calendar zero, and many other insights.
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