
Grit From Yext to Roam: Howard Lerman’s Second Act
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Nov 10, 2025 Howard Lerman, a serial entrepreneur and co-founder of Yext, currently leads Roam, a virtual office platform merging human and AI collaboration. In their conversation, he shares insights on daily routines that enhance productivity, like fasting and dedicated workout schedules. Howard discusses the importance of decision fatigue management through minimalist choices, along with the trade-offs of founder life, including sacrificing social interactions. He also reflects on lessons learned from earlier ventures and the complexities of building a unique virtual office experience.
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Use Rituals To Remove Decision Fatigue
- Create ritualized cues (e.g., gym clothes, same outfit) to remove decision fatigue.
- Standardize dress and routines so mental energy focuses on high-leverage work.
Company Building Reshapes Social Life
- Founders must accept that entrepreneurship demands cutting many normal social activities.
- Close bonds form with teammates who endure the journey together, replacing typical friendships.
Guard Against Sedentary Work With Short Bursts
- Add a short high-intensity afternoon workout to offset prolonged sitting.
- Use compact sprints (e.g., 4x500m row) to get maximal cardio benefit in minutes.










