

🤖 SEO Basics, Web Analytics & the AI of It All — with Emily Gertenbach
Apr 12, 2023
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Three Basic SEO Steps
- Optimize your website URLs to match the page content for better SEO.
- Use proper header tags (H1, H2) and publish regular articles to help search engines understand and rank your site.
Human-Focused Keyword Strategy
- Focus SEO around your ideal customer's specific needs and search behavior.
- Target niche, long-tail keywords that align with what these customers actually search for.
Niche Content Drives Traffic
- Shana Tikening increased traffic by writing a niche post on branding for astrologers.
- This focused content outranked broader topics competing with large brands like Squarespace.