How to Use Keyword Research Tools to Improve Your SEO

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Don't be too discouraged by, you know, looking at keywords and seeing other podcast websites are already ranking for those. This is a really good opportunity to go in and look at some of those competitors' websites and see what they're doing. You can still certainly rank, even if you're not in the top spot. And there's absolute value in ranking. But just because something is ranking doesn't mean it's really good.

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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