How to Use Google Search Console to Track Your Website Traffic

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Sally Kohn: I use tools like Ahrefs to learn, okay, I know things about my audience. Let's dig a little deeper into what they're searching for. And then I can go into Google search console and see, oh, okay, well, I am appearing in search for, you know, ABC and D. How does that line up with what I had done my research on before? She says she doesn't actually see any information about where people are moving on her website or what they're clicking on once they get there because her goal is to get them onto the page. Kohn: We don't all need to be collecting all of the data, all

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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