What Is SEO?

Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.

Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.

Tune in to hear more about:

• SEO for beginners & pros
• Emily’s 3-step process for optimizing your site
• Demystifying keywords & getting your site to rank
• Why Emily stopped using Google Analytics
• AI’s potential impact on the future of SEO (spoiler: no need to be scared)

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