SEO expert says he no longer uses Google Analytics or other tracking tools like Hotjar. He doesn't believe it's necessary to have that level of data in order to make SEO work. John Sutter: "I'm not seeing anything related to who's clicking on my website"
Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach.
Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online.
Tune in to hear more about:
SEO for beginners & pros
Emily’s 3-step process for optimizing your site
Demystifying keywords & getting your site to rank
Why Emily stopped using Google Analytics
AI’s potential impact on the future of SEO (spoiler: no need to be scared)